Most companies need fresh content from time to time. But because their need might not be on a regular basis, hiring freelancers may be more prudent than hiring a full-time employee.
There comes a time in every organization’s life when new copy becomes a necessity. Whether it be for new web pages, an updated company history, or an in-depth white paper, you’re going to need the right person to do the job.
When you find yourself in that position, do you task your HR team to hire a new employee, or do you tap your network for a referral to a trusted freelancer?
The decision isn’t as hard as it may seem. It really boils down to your business type and long-term content needs.
The Happy Freelancer
Freelancers can be great. They’re enthusiastic about the work, curious about your needs, and determined to deliver on time. Here are some other great benefits you get when you hire freelance writers:
- No taxes, health insurance, or other benefits to cover
- No sick or vacation time to pay
- Low overhead (freelancers typically work remotely, covering their own expenses on their own equipment)
- You hire based on one skill set or specialty, instead of trying to find someone who is an expert in multiple disciplines
You also have no long-term commitment to the freelancer. Once the job is done to your mutual satisfaction, there’s no potential for a nasty breakup.
And when you need one again, you hire one. What could be easier?
However, you may better benefit by hiring a full-time employee, depending on your specific situation. Here are some reasons to go this route:
- Content strategy is crucial to your success, and you need a dedicated Content Manager to regularly create copy
- They are in the office every day, becoming part of your corporate culture
- They write for you and you alone, whereas freelancers can have any number of clients at any time
- The full-time employee is part of your long-term growth
That’s not to say that freelancers can’t be part of your growth as well. I’ve had many copywriting clients hire me several times for new original content. I’m as involved in their success as I would be sitting in their office every day.
A Third Option?
However, there could also be a third option. You already have a full-time staff., so why not let them write the copy for you, even if copywriting isn’t part of their skill set?
That’s somewhat akin to letting your plumber fix the brakes on your car, even if they are a bit of a backyard mechanic.
For example, let’s say you need the aforementioned white paper written. You already have someone on staff who, among other things, writes the occasional blog for you. Should you hire a freelance white paper expert, or task your blogger with something they’re not experienced with?
Believe it or not, white papers and blogs require two somewhat different skill sets. In this case, the freelancer is your best bet. They will be able to get the job done faster, and produce better results than someone whose specialties lay elsewhere.
Not only that, you’re saving your internal resources to do exactly what they do best. Which is why you hired them in the first place.
Try a Freelancer
In the end, determining how often you’ll need new content may be the deciding factor in determining whether you hire a freelancer to supply original content. But if your needs suggest so, why not try a freelancer? I’ve worked with lots, and I’m happy I did.
Have you worked with freelancers? Tell us about your experience in the comment section below!