Entries by Richard Todd

How Do You Build a Content Strategy?

The proper content strategy can make or break an online business. But how do you know which content strategy is best for yours? For the past few years, there’s been heavy emphasis on the quality of online content. And for good reason too, as the effectiveness of your content contributes to the success of your […]

Is Video Marketing Right For Your Business?

Video Marketing has been around a long, long time, and keeps being reinvented for the modern marketer. But is it right for your business? Video marketing is almost as old as the moving pictures themselves, and people then, just like now, aren’t immune to its effects. Even as children we were subjected to it. Think back […]

Will Keyword Stuffing Help My SEO Results?

Keyword stuffing remains a controversial practice in this age of search engine marketing. But does it still have a place in your SEO strategy? Keyword stuffing: some modern search marketers gasp at the very thought. We all know that focus keywords are the beating heart of any proper SEO strategy, but is it still wise to […]

Why Isn’t My SEO Strategy Working?

Getting their SEO strategy to perform at peak levels is a common challenge for business owners. In fact, their SEO might actually be taking them in the right direction, only needing a few simple tweaks to maximize results. Business owners who manage their own SEO strategy often follow the self-optimization tools provided in SEO packages, such as […]

Content Management: The Triple Q System

Content management doesn’t have to be hard. Just follow our Triple Q System for a smoother content management strategy. Content mangement can be daunting to professionals new to online marketing. Developing your brand message can be challenging enough, never mind the any number of ways you need to convey it. This is where a content management […]

Your FAQ Page: An Added Opportunity for Conversion

You might not feel you need an FAQ page, but having one gives you another opportunity to attract, engage, and convert customers. Here’s how to optimize yours. Do you have an FAQ page? If so, are you using it to its full potential? FAQ pages are great ways to inform your audience about important information […]

Your About Me Page: A No-Résumé Zone

Your About Me page should tell your story in a way that delights your audience. But if it reads more like a résumé, let’s reimagine it. Anyone who knows me has heard my one unbreakable rule when creating an About Me page: “It’s not really about me, it’s about the customer.” Pretty simple, right? Or is […]

Getting Better Reception with an IVR System

Remember the days when you dialed (yes, dialed) a company on the phone and a receptionist answered? You asked for a particular telephone extension, and she would put you on hold while connecting your call. Being on hold can be infuriating for customers, and is unacceptable in this modern age. Fortunately, for businesses looking to […]