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seo copywriting,copywriting,content management,content maintenance

Content Management: The Triple Q System

Content management doesn’t have to be hard. Just follow our Triple Q System for a smoother content management strategy.

Content mangement can be daunting to professionals new to online marketing. Developing your brand message can be challenging enough, never mind the any number of ways you need to convey it.

This is where a content management strategy comes in handy.

But when developing one, many businesses fall flat, only because content marketing is relatively new to the online world. It wasn’t that long ago when keyword stuffing was a the way to get your website noticed, but with Google changing the search rules (for the better, I should add), businesses now need to make sure that their content is fresh, relevant, and of great quality.

To make things a little easier, I developed the Triple Q System. It’s geared to make content management a little easier for those wondering how to go about it:

Quality: Quality refers to a few things. First of all, content should be engaging, well written, and free from any spelling, punctuation, and grammatical errors. Secondly, quality refers to content that is rich in keywords and properly optimized for search engines, so your content gets found by your audience. Lastly, quality content is written in a language and tone that your readers can relate to, using a voice that addresses their interests on a level they can understand.

Quantity: How much is too much? How often should you add new content? The answers to these questions are subjective, and opinions differ vastly. It really depends on the type of business you’re in. For example, many professionals claim that adding fresh content twice a month is the perfect cycle for business services. On the other hand, businesses that deal in consumer goods might add new content several times per day. The key is regularity: make a schedule and stick to it. You shouldn’t go for weeks with no new content and then publish several articles all in one day.

Quantify: Here’s where analytics plays a large role. Which topics are people reading, liking, and commenting on? Which topics are people linking to, but not engaging with? It’s great to have a wide variety of material, but if you’re creating content that isn’t capturing your audience, why continue to create it? Stick with topics that delight your visitors, and are motivating them to click through to other pages on your site. Remember that website visitors should always feel they’ve learned something from your content, thus encouraging repeat visits.

How many of these “Q”s do you use? Try them out, and let me know how the system works in the comments below!

seo copywriting,copywriting,content management,content maintenance

Content Maintenance: Don’t Just Set It and Forget It!

Content maintenance is essential to keeping your website current, relevant, and SEO friendly. And it lets people know you’re still in business.

Have you ever visited a company’s website and wondered, “Are they even still in business?”

I have. If the content is outdated, the images are old, and the design was “Best in Show” in 2006, chances are I’ll be moving on. If the website isn’t up to current standards, the business probably isn’t either.

For many entrepreneurs, the launch of their website is the official launch of their business. They worked hard to create the perfect website, making sure to include relevant content and images, and putting effective SEO keywords in place.

But sometimes they get so busy that they forget about content maintenance.

[tweetthis]When it comes to your website, don’t just set it and forget it![/tweetthis]

Depending on your individual LOB, you might not need to check your site as much as others. My mechanic’s website hasn’t changed in ages, but he still does a brisk business. Most other SME’s, however, would be well served not to let a lot of time pass before logging on just to check analytics.

Of course, blogging once our twice per month helps keep things fresh. But does your blog comprise your entire site? Is it the only part of your business you want showing up in search engines? Of course not. Businesses need to practice regular content maintenance checks to stay forefront in customers’ minds.

Here are some things to keep a particular eye on when maintaining your content:

Update your Story: Is your About Us page more than couple of years old? Something new must have happened since then, so it would be wise to tell your story from the perspective of where you are now.

Check your Images: Unless you’re going for a retro look on purpose, your images should be current and reflect a modern image. No mile-wide ties with short sleeves!

Unlock those Keys: Keyword phrases for SEO should never be locked down. What might have worked on Alta Vista or Excite might not be relevant to Bing or Google. Keyword phrases need to be revisited regularly to keep your website as close to the top of search results as possible.

Watch your Language: Has your audience changed? Or, has your audience stayed the same, but do you need to address them differently? I might still like a brand from my younger years, but I don’t respond to language directed at 19 year-old me anymore. A language check might be in order, to adapt to your audience’s changing needs.

Regular content maintenance is essential to the life of your website and, by extension, your business. Revisit your content regularly!

So what have you done for your website lately? Share it in the comments below, and include the URL if you like!

source marketing

SOURCE Marketing: Kickstart your Content Strategy

SOURCE Marketing is a great new way of creating a content marketing strategy, with an eye on brand awareness and customer engagement.

Have you heard about content marketing?

Content marketing provides meaningful, relevant content to your target audience in order to raise brand awareness. And, unlike advertising, in which you’re simply pitching a product or service, content marketing invites customer engagement.

So how can you get started? Introducing our new content marketing system, SOURCE Marketing!

SOURCE Marketing is a simple six-step method of getting your content marketing strategy off the ground. You can use it for web pages, blogs, landing pages, or wherever you connect and engage with your audience.

Why do we call it SOURCE Marketing? Quite simply, SOURCE is an acronym for:

Simple English: Keep the language simple. When you speak to your audience in a way they understand and can relate to, your message will reassure the customer that you understand their needs. Learn more about using Simple English.

Opening Question or Statement: You need a powerful headline to draw people in. “Looking for a New Way to Increase Customer Traffic?” “Improve Search Results in 24 Hours!” “Stop Smoking in 7 Days!” Be exciting, enticing, and most of all, authentic.

[tweetthis]SOURCE Marketing enhances the customer’s online experience #contentmarketing[/tweetthis]

Unique Image: Your logo and headshot should be as unique as you are. But your page also needs an image which reflects and reinforces the page’s particular message. Use a sharp picture that demonstrates the benefits of working with you!

Rationale: What are your customer’s pain points? In a few short paragraphs, provide the rationale as to what makes you the best choice to help, and list the benefits of using your service. For example, will hiring you increase website traffic, improve search results, or simply raise awareness about their business? Whatever the benefits are, list them!

Call to Action (CTA): They’ve read your page. Now what do you want them to do? Signup for your newsletter? Download that eBook? Leave your site? Okay, definitely not that last one, but if you don’t have a strong CTA, that’s exactly what’s going to happen. Here are some tips to creating great CTAs.

Endorsements: A must-have for landing pages, proven social evidence of your skills go a long way to demonstrating that you’re the best person for the job. One or two testimonials from clients will do, and provide a back link to their website or LinkedIn profile. Learn more about social evidence.

Have questions about how we can help your web copy using SOURCE Marketing? Get in touch with us!

content marketing

Content Marketing Month: Are You Ready?

May is Content Marketing Month. Have you checked your web content lately?

Sometimes, we take our web content for granted. We publish some web pages and then move on to something else, leaving the website to take care of itself.

But as your business evolves, changes inevitably happen. Shouldn’t your online content reflect those changes?

With Content Marketing Month (#contentmarketingmonth) just around the corner, now’s the perfect time to revisit your web content, and make sure you’re getting the most out of your online investment.

What should you be looking for? Here are just a few things to check:

  • About Us Page: Anything new and exciting happening in your business? Is there a new philosophy you’d like to share? If your About Us page is more than a year or two old, it might be time to freshen it up.
  • Your Changing Audience: Are you reaching a whole new audience than when you first started out? Consider using a new voice to reach those customers, while preserving your original message.
  • Check your Browsers: Does your content appear the same between Chrome, Explorer, Safari, and Firefox? Sometimes, text doesn’t transfer very nicely between different browsers, resulting in weird spacing or unwanted word truncation. Have a look in as many different browsers as you can, and make any necessary fixes.[tweetthis]May is Content Marketing Month! Are you ready? #contentmarketing #contentmarketingmonth[/tweetthis]
  • Go Mobile: It’s also a great time to have a look at your mobile content. With the nicer weather, people are spending more time outdoors and relying on their mobile devices to stay connected. Is your website fully optimized for smartphones and tablets?
  • Landing pages: Of course, these should be regularly monitored if you’re running a campaign. But if you’ve left them static for a while, consider changing things up a little. Even a minor tweak can bring in huge results!

Keeping on top of your content will keep your messages looking fresh, improve search results, and increase reader loyalty and engagement.

If you need help assessing your online content, why not contact us for a free content report? There’s no obligation, and you’ll be getting a professional second opinion on a crucial part of your content marketing setup.

Happy Content Marketing Month!