Business book cover design – is it really that important if the information inside is awesome? As it turns out, it’s almost just as important if you want people to buy your book. We’ve all been told to never judge a book by its cover. It’s sage advice that can apply to many parts of […]
When entrepreneurs first start out in business, they often envision having a company image that sets them apart from everyone else. Successfully defining that unique image requires a multi-faceted approach that involves everything from product and service offerings, company story, and unique value proposition. However, few things can compare to graphic design when you want […]
Email Marketing is still the King of Marketing…if you do it right. Remember when email first became available to the public? It wasn’t that long ago, and I barely can picture the world without it. As fast as the public started using email, it seemed that businesses identified it as a great marketing tool. Without […]
The proper content marketing strategy can make or break an online business. But how do you know which strategy is best for yours? For the past few years, there’s been heavy emphasis on the quality of online content. And for good reason too, as the effectiveness of your content contributes to the success of your […]
Video marketing has been around a long, long time, and keeps being reinvented for the modern marketer. But is it right for your business? Video marketing is almost as old as the moving pictures themselves, and people then, just like now, aren’t immune to its effects. Even as children we were subjected to it. Think back […]
Most professionals know they need to write blogs as part of their content marketing strategy. But how can they write blogs that actually drive business? Write blogs: it seems to be the mantra of nearly every content marketing strategy these days. But writing blogs involves more than putting words up on your website. There’s a strategy […]
Getting their SEO strategy to perform at peak levels is a common challenge for business owners. In fact, their SEO might actually be taking them in the right direction, only needing a few simple tweaks to maximize results. Business owners who manage their own SEO strategy often follow the self-optimization tools provided in SEO packages, such as […]
