Entries by Richard Todd

10 Tips for Creating High-Converting Landing Pages

It’s always awesome when someone clicks on your Google, Facebook, or other digital ad. However, that’s only the first step of the conversion journey. Your high-converting landing pages play an equally important role of turning clicks into sales. Landing pages are more than just another web page. They’re conversion-optimized sales tools geared for fast sales. […]

Will Keyword Stuffing Help My SEO Results?

Keyword stuffing remains a controversial practice in this age of search engine marketing. But does it still have a place in your SEO strategy? Keyword stuffing: some modern search marketers gasp at the very thought. We all know that focus keywords are the beating heart of any proper SEO strategy, but is it still wise to […]

How Graphic Design Plays a Role in Your Branding

When entrepreneurs first start out in business, they often envision having a company image that sets them apart from everyone else. Successfully defining that unique image requires a multi-faceted approach that involves everything from product and service offerings, company story, and unique value proposition. However, few things can compare to graphic design when you want […]

How Do You Build a Content Marketing Strategy?

The proper content marketing strategy can make or break an online business. But how do you know which strategy is best for yours? For the past few years, there’s been heavy emphasis on the quality of online content. And for good reason too, as the effectiveness of your content contributes to the success of your […]

Is Video Marketing Right For Your Business?

Video marketing has been around a long, long time, and keeps being reinvented for the modern marketer. But is it right for your business? Video marketing is almost as old as the moving pictures themselves, and people then, just like now, aren’t immune to its effects. Even as children we were subjected to it. Think back […]

How to Write Blogs that Drive Business

Most professionals know they need to write blogs as part of their content marketing strategy. But how can they write blogs that actually drive business? Write blogs: it seems to be the mantra of nearly every content marketing strategy these days. But writing blogs involves more than putting words up on your website. There’s a strategy […]

Why Isn’t My SEO Strategy Working?

Getting their SEO strategy to perform at peak levels is a common challenge for business owners. In fact, their SEO might actually be taking them in the right direction, only needing a few simple tweaks to maximize results. Business owners who manage their own SEO strategy often follow the self-optimization tools provided in SEO packages, such as […]