by richard | Nov 27, 2020 | Copywriting
It’s always awesome when someone clicks on your Google, Facebook, or other digital ad. However, that’s only the first step of the conversion journey. Your high-converting landing pages play an equally important role of turning clicks into sales. Landing pages are more...
by richard | Aug 21, 2020 | Copywriting
Keyword stuffing remains a controversial practice in this age of search engine marketing. But does it still have a place in your SEO strategy? Keyword stuffing: some modern search marketers gasp at the very thought. We all know that focus keywords are the beating...
by richard | Aug 1, 2020 | Copywriting, Uncategorized
Business book cover design – is it really that important if the information inside is awesome? As it turns out, it’s almost just as important if you want people to buy your book. We’ve all been told to never judge a book by its cover. It’s sage advice that...
by richard | Jun 15, 2020 | Copywriting
When entrepreneurs first start out in business, they often envision having a company image that sets them apart from everyone else. Successfully defining that unique image requires a multi-faceted approach that involves everything from product and service offerings,...
by richard | May 13, 2020 | Copywriting
Email Marketing is still the King of Marketing…if you do it right. Remember when email first became available to the public? It wasn’t that long ago, and I barely can picture the world without it. As fast as the public started using email, it seemed that...
by richard | Apr 7, 2020 | Copywriting
The proper content marketing strategy can make or break an online business. But how do you know which strategy is best for yours? For the past few years, there’s been heavy emphasis on the quality of online content. And for good reason too, as the effectiveness...
by richard | Mar 7, 2020 | Copywriting
Video marketing has been around a long, long time, and keeps being reinvented for the modern marketer. But is it right for your business? Video marketing is almost as old as the moving pictures themselves, and people then, just like now, aren’t immune to its...
by richard | Feb 23, 2020 | Copywriting
Most professionals know they need to write blogs as part of their content marketing strategy. But how can they write blogs that actually drive business? Write blogs: it seems to be the mantra of nearly every content marketing strategy these days. But writing blogs...
by richard | Jan 26, 2020 | Copywriting
Getting their SEO strategy to perform at peak levels is a common challenge for business owners. In fact, their SEO might actually be taking them in the right direction, only needing a few simple tweaks to maximize results. Business owners who manage their own SEO...
